Pro forma definition
According to Merriam-Webster, “pro forma” means:
Made or carried out in a perfunctory manner or as a formality
Based on financial assumptions or projections
Pro forma is actually a Latin term meaning “for form” (or today we might say “for the sake of form, as a matter of form”).
When it comes to accounting, pro forma statements are financial reports for your business based on hypothetical scenarios. They’re a way for you to test out situations you think may happen in the future.
These statements can help you make a business plan, create a financial forecast, and even get funding from potential investors or lenders.
There are three major pro forma statements:
Pro forma statements look like regular statements, except they’re based on what ifs, not real financial results. As in, “What if my business got a $50,000 loan next year?” Your pro forma statements for that scenario would show what your income, account balances, and cash flow would look like with a $50,000 loan.
Different but related: you can send clients pro forma invoices to let them know how much their order would be if they placed it today.
Why create pro forma statements?
Creating pro forma statements for future scenarios can help you…
…get financed, by showing lenders or investors how you would use their money to sustainably grow your business.
…plan for the future, by considering best, worst, and most likely case scenarios in detail.
…anticipate changes that may affect your business as it grows, such as entering a new tax bracket.
For these purposes, pro forma statements are typically created as a part of a financial forecast in financial accounting. Big corporations who have in-house accountants use pro forma statements for financial modeling different scenarios.
Pro forma statements vs. budgets
It may be tempting to think of a pro forma statement as the same as a business budget. After all, you create both in anticipation of the future. And both help you plan how you’ll use your money. But budgets and pro forma statements are two distinct financial tools.
Think of it this way: A pro forma statement is a prediction, and a budget is a plan. Your budget may be based on what your pro forma statements say—after all, it makes sense to make plans based on your predictions.
For example: Your income this year is $37,000. According to your pro forma annual income statement, it will be $44,000 next year. So, when you create next year’s budget, you can include that extra $7,000—maybe spending $4,000 over the course of the year to pay down the principal on a loan, while adding $3,000 to savings.
Types of pro forma statement
There are four main types of pro forma statements. While they all fall into the same categories—income statement, balance sheet, and cash flow statement—they differ based on the purpose of the financial forecast.
1. Full-year pro forma projection
This type of pro forma projection takes into account all of your financials for the year up until the present time, then adds projected outcomes for the remainder of the year. That can help you show investors or partners what business finances could look like by the end of the year.
2. Financing or investment pro forma projection
You may be courting investors or trying to convince your business partners of the value of financing your business. In that case, you can use a financing pro forma projection to make your case. It takes into account an injection of cash from an outside source—plus any interest payments you may need to make—and shows how it will affect your business.
3. Historical with acquisition pro forma projection
This type of pro forma projection looks at the past financial statements of your business, plus the past financial statements of a business you want to buy. Then it merges them to show what your financials would have looked like if you made the acquisition earlier. You can use this scenario as a model of what may happen in the future if you buy the other business now.
4. Risk analysis pro forma projection
Looking at both best case and worst case scenarios helps you anticipate challenges you may face in the future. For instance, what happens if your main vendor raises their prices like they did last year? Will your business be able to handle it? Risk analysis lets you take the future for a test ride, and try out different outcomes.
Pro forma templates
To create a pro forma statement, you can use the same template you’d use for a normal financial statement. You may want to use Bench’s free templates:
How to create pro forma statements
The sample pro forma statements below may look different from the statements you create, depending on what your template looks like. But generally, these are the steps you need to take to create them—and the info your pro forma statements should include.
Creating a pro forma income statement
There are five steps to creating a pro forma income statement:
Set a goal for sales in the period you’re looking at. Let’s say you want to increase in income by $18,000 over the course of one year.
Set a production schedule that will let you reach your goal, and map it out over the time period you’re covering. In this case, you’ll want to earn an additional $1,500 income every month, for 12 months.
Plan how you’ll match your production schedule. You could do this by growing your number of sales a fixed amount every month, or gradually increasing the amount of sales you make per month. It’s up to you—trust your experience as a business owner.
It’s time for the “loss” part of “Profit and Loss.” Calculate the cost of goods sold for each month in your projection. Then, deduct it from your sales. Deduct any other operating expenses you have, as well.
Prepare your pro forma income statement using data you’ve compiled in the prior four steps.
One note: your pro forma statements will be much more accurate if your bookkeeping is up to date. That way, when you project the future, you’re basing it off the reality of your business today.
Example pro forma income statement:
Osmond’s Occulus Rift Paraphernalia
|2019 (current) $||2020 $||2021 $|
|Cost of Sales||(10,000)||(19,000)||(24,000)|
|Total Operating Expenses||(4,600)||(5,600)||(6,600)|
Creating a pro forma cash flow statement
You create a pro forma cash flow statement much the same way you’d create a normal cash flow statement. That means taking info from the income statement, then using the cash flow statement format to plot out where your money is going, and what you’ll have on hand at any one time. This pro forma statement can be part of a larger cash flow forecast.
Your projected cash flow can give you a few different insights. If it’s negative, it means you won’t have enough cash on-hand to run your business, according to your current trajectory. You’ll have to make plans to borrow money and pay it off.
On the other hand, if net cash flow is positive, you can plan on having enough extra cash on hand to pay off loans, or save for a big investment.
Example pro forma cash flow statement
Brenda’s Baby Goat Orphanage
|2019 (current) $||2020$||2021 $|
|CASH RECEIVED FROM|
|Total Cash Received||86,000||87,900||92,800|
|CASH PAID FOR|
|Total Cash Paid||66,000||68,600||69,800|
|Net Cash Flow Operations||20,000||19,300||23,000|
Creating a pro forma balance sheet
By drawing on info from the income statement and the cash flow statement, you can create pro forma balance sheets. However, you’ll also need previous balance sheets to make this useful—so you can see how your business got from “Balance A” to “Balance B.”
The balance sheet will project changes in your business accounts over time. So you can plan where to move money, when.
Example pro forma balance sheet
Elaine’s Equestrian Videos
|2019 $||2020 $||2021 $|
|Total Current Assets||66,000||76,000||87,000|
|Total Non-Current Assets||23,000||23,000||23,000|
|LIABILITIES & EQUITY|
|Line of Credit||21,000||19,000||18,000|
|Total Current Liabilities||31,000||28,000||29,000|
|Total Liabilities & Equity||151,000||155,000||161,000|
Once you’ve created your pro forma income statements, and cast your eyes forward to the future of your business, you can start planning how you’ll spend your money. It’s time to create a small business budget.